the daily mirror target audiences 

The daily mirror targets 18-30 year old. the people they aim for "want something to laugh at in the morning and who do not take politics seriously "despite them being extremely left wing in terms of politics . the daily mirror typically were focused on the lower intelligence because the newspaper does not focus on politics . the daily mirror is also for people who do not have much time in the day typically aimed for the working class we can see this because it is not a broadsheet and they take time to read .
the daily mirror uses emotional stories for their topics in daily newspapers for example the Michael Jackson article explaining his inspirations icon in the music industry . they used because reaching out to an audience emotionally will raise the popularity and sell more copies of the article

newspaper notes -

types of newspapers

• broadsheets (quality tabloids ) - the guardian , the times ,the daily telegraphy, the I ,the financial times
• tabloid - the sun , daily star
• mid market newspaper - daily mail , daily express
• local newspaper -the Essex chronical
• freesheets - metro
• Sunday newspaper - the observer , Sunday times , mail on Sunday

mid market tabloid

• typography - dramatic headlines in large bold uppercases font (like a tabloid ) sometimes is called a black top
• traditional British news values - daily mail with the royal family
• headlines can explore moral panic - NHS knife crimes weather
• uses high imact tabloid  style headlines but more text than tabloid
• direct informal mood of address
• use of pronouns to implied shared beliefs
• meant to be more subjective than objective
• cross between broadsheet and tabloid , soft and hard news

soft news - celebrity gossip , sport entertainment , fashion art and culture and human interest
hard news - politics business and the economy industry technology science war and conflict health and education

broadsheets

• text to image ratio is much higher more in depth
• sophisticated formal language
• objective / balanced news
• largely hard  news
• larger format smaller typography
• main sotry small letters more words

news value

c u p p t u n e

continuity - stories that always / keep  going on  eg Brexit
unambiguous - easy to understand
personalisation - human intertest / real people
proximity - close to home eg Manchester bombing
threshold -bigger impact and reach of story
unexpectedness - shocking/ out of the ordinary stories
negativity - if it bleeds it leads bad news is more interesting
elite people / places - important people / nations  eh Russia , china

newspaper vocabulary

teenage pregnancy

fruitella advert

newspaper language

This is a broadsheet that fits this title because it has formal language on the front of the first page . It is describing about the Brexit news and how that it can cost £66bn a year . Brexit should be one of the top storeys to be based on the front cover as its the main focus right now for Britain . This is a serious topic and therefore fits the broadsheet perceptive . This is about politics finance and other international news that you probably would not find as much on the front cover n things like red top tabloids . The front cover is in bold black writing to stand out however the other topics on the front cover are not as bold or as dark as the main focus . You can tell that this is a upper class reader because from the topics based .

mid market tabloids 1
typography - dramatic headlines in large bold upper case font  sometimes called a black top

traditional British news values - see daily mail and British royal mail family

headlines can explore moral panics nhs / knife crime / weather

still use a high impact tabloid style headline but higher ratio of text to photography than a tabloid

mid market tabloids 2

direct informal mode of address

use of pronouns "we" and "you" to imply shared beliefs and value

more subjective than objective language emotive representation
cross between a braodsheet and a tabliod
soft news and hard news

soft news 
celebrity gossip
sport 
entertainment news 
fashion news 
art and culture

hard news
politics
business and economy 
industry 
technology 
education 
health 

The Guardian and the Daily Mail

the guardian and the daily mail 
- one complete edition of both post September 2017 selected by the center 
social and participatory media 
linking front cover to online and social networking lead stones 
newspaper - still falling articulation but still followers 
daily mail - patriotic damaging 
broadsheet - quality tabloids - the guardian , the time 
tabloids - the sun daily mirror 
mid market tabloids - daily mail daily express
local newspaper - south London 
free sheets - metro 
Sunday newspaper - the observer the guardian Sunday times Sunday telegraph 
daily mail - rhetorical questions 
alliteration 
mix of hard and soft news 
typography 
mass appeal audience 
  

media revision notes for the test

what does LIAR stand for ?
language industry audience and representation

what does genre mean ?
genre means type .

genre can be dominated by repetition but also marked by different variation and change

who said about
Steve Neale

what does DISINCT stand for ?
describe in detail
setting
icons
characters
textual analysis

what is semiotics?
the study of signs , anything that wants to stand for something else

what does denotation stand for ?

what we see when we look at an image (what it is )
what does connotation stand for ?
what we understand from the image (other meanings )
what did Stuart hall discover?
Stuart hall discovered a theory that audiences can have different reactions to a media text weather it
be in a film documentary newspaper or even a film

what does preferred reading mean ?
how the creator wants the audience to view the media text

oppositional reading?
where the intended meaning of the text is totally opposed by the reader

what does mise en scene mean ?
what is put in the scene or frame

what is the acronym for mise en scene ?
costume lighting actor makeup props setting

camera acronym ?
frame angle movement

sound acronym ?
mcdoved , music contrapuntal /parallel diegetic non on screen volume voice over emotion , dialog

what does contrapuntal mean ?
sound that does not match the mood

what does diegetic mean ?
sound that the characters can hear

editing acronym?
stops , special effects transition order of narrative pace screen time

what does representation mean ?
anything is constructed the way in which people event and ideas are presented to the audience . the media then takes something that is already there and represents it to us the way they choose .

what is a sterotype ?
they are repeated so often that we assume they are normal or true ,they are often represented as a visual shortcut

what is a countertype ?
a representation that challenges tradition stereotypical associations of group or places

what does drcages stand for ?
disability regionalism class age gender ethnicity sexuality

what does letter code A stand for ?
higher management , bankers ,lawyers doctors ect

what does letter code B stand for ?
middle management teachers creative and media people (graphic designers)

what does letter code C1 stand for ?
office supervision , junior managers , nurses , specialists ,  white collar jobs

what does letter code c2 stand for ?
skilled manual workers plumber builders blue collar jobs

what does letter code D stand for ?
Semi skilled and unskilled manual workers

what does letter code E stand for ?
unemployed students pensioners casual workers

what are aspirers?
seek security ,tend to be domestic 

what are aspires
seek status , materialistic oriented to image and appearance persona and fashion typically younger people 

what are succeeders ?
seek control strong goals confidence work ethic organisation typically higher management and professionals 

what are resigned ?
seek survival right and authoritarian value. interested in past and tradition and typically older people

what are explorers?
seek discovery energy and individualism and experience , value difference and adventure they are typically younger demographic students
what are struggles?
seek escape , disorganized buys alcohol junk food and lottery tickets , typically lower demographics 

what are reformers ?

seek enlightenment , freedom of restrictions , social awareness and independant , aware of good taste

theories

theories 

George Gerbner
The idea that exposure to repeated patterns of representation over long periods of time can shape and influence the way which people perceive the world around .

Albert Bandura
media can implant ideas in mind of audiences . audiences acquire attitudes emotion Responses and new style of conduct through modelling . media represents of transgression behavior such as violence or physical aggression can lead member to bad behavior.

media affect
Bandura looks at the way media texts have a direct effect theory to Marilyn Manson and natural born killers .

Stuart hall - reception theory
the idea that communication is a process individuating encoding by producers and decoding by audience
the idea that there are 3 hypothetical positions from which messages are meaning may be decoded

the dominant hegemonic position- This is also known as the preferred reading . the encoders intended meaning is fully understood 

the negotiated position  - the legitimacy of the encoders message is acknowledged in general terms although the message is adapted pr negotiated to better fit the decodes own individual experiences or context.

the Oppositional position  - the encoders message is understood but the decoder disagrees with its reading . 

Steve Neale 
genre is made up of repetition and different variations and change . 
repetition - constantly dark , ghoasts horror
differences - unusual 

representation

https://drive.google.com/file/d/1Znekp6God5a3JlbdvoY1gyu62vtF4DKY/view?usp=sharing

representation notes

R E P R E S E N T A T I O N 

EVERYTHING IS CONSTRUCTED 

DENOTATIVE

CONOTATIVE

Stereotype 

A stereotype is a set idea that people have about what someone or something is like , especially an idea that is wrong . It is a visual shortcut 

Archetype 

This is a very typical example of a certain person or thing .

Counter type 

Challenges traditional stereotype. This is a positive thing and emphasises the positive features about that person. 

 D  - ISABILITY 

 R  - EGIONALISM

 C  - LASS

 A  - AGE

 G  - ENDER

 E  - THNICITY 

 S  - EXUALITY 

media language ghost ship analysis

media language 
technique feature?
screen time - the girl is on at screen at pivotal parts of the plot (when the mood changes when the action begins )
why is it there ?
it lets the audience identify her as a central character and then her as the guide through the film it allows us to emphasise with her as an innocent victim 

changes in tempo of the music - slow then faster then it stops 
why is it there ? - mood of the diabetic music is parallel to the plot slowly dies out as people die quite at the end then the scream

speeds of the transitions and then the type of transitions changes - slow at the start slow fade etc then straight cuts at a fast pace 
why is it there? - speed enhances the shock for the audiences and also creates complete confusion so the then the body fall apart the horror is greater 

sound effects and volume 
why is it there?- slash sounds squelching volume is enhanced adds tp hyperrealism - helps understanding and gives audience satisfaction music goes away 

notes

MISE EN SCENE - WHAT IS PUT IN THE SCENE OF FRAME 

COSTUME - CERTAI COSTUMES CAN SIGNIFY CERTAIN INDIVIDUALS 

LIGHTING - LOW KEY LIGHTING - CREATES MYSTERY 

ACTOR= FACIAL EXPRESSION - MANY CAN INDICATE HOW A CHARACTER IS WITH ONE ANOTHER 

MAKEUP- EG RED LIPSTICK 

PROPS- EG SUNGLASSES 

SETTING -MANIPULATE AUDIENCE BY BUILDING CERTAIN EXPECTATIONS 

LOW KEY LIGHTING CREATES A MYSERY 

HIGH KEY LIGHTING MORE FILTERS LIGHTS ARE USED LIGHTING IS NATURAL PRODUCTS LIGHT LIT SETS 

                              M      E       D      I      A

F-raming 

A-ngle

M-ovement 

sound -vocals 

m-usic

c-ontrapuntal/parallel(not match)

d-iagetic/ non diagetic

o-n screen /off screen

v- olume /voice over 

e-emotion

d-ialogue 

contrapuntal =sound does not match the mood 

diegetic=sound that the characters can hear 

editing 

s -special effects

t -transitions

o -order of narrative

p -ace

s -creen time 

notes

media language  
semiotics  
The study of signs anything that stands for something else 
denotation -what we see when we look at an image (what it is). 
connotation -what we understand from this image (what other meanings it has).
stuart hall 
Developed a theory - audiences can have different reactions to a media text ,weather it be in a film documentary newspaper or even an image.
Preferred reading = How the creator wants the audience to view the media text.
Oppositional reading= Where the intended meaning of the text is totally opposed by the reader.

how do we identify genre ?

how do we identify genre ?

D   describe in detail 

S   setting , location historical time period 

T   theme love guilt revenge good vs evil 

I   icons significant props such as weapons 

N   narrative how a story is told 

C   character boy girl background

T   textual analysis style of camera editing mise en scene and sound 

genre means type 
"genre may be dominated by repetition but also marked by a different variation and change "- steve neale 

radio media industries

boyz in the hood

boyz in the hood
camera   - The opening scene starts of immediately showing a red stop sign . The reason for this is to show a sense of danger could occur . It makes the audience fear about what's about to happen. you could also say that this represents the boys in America . When we look further into this , we could say that things need to stop , possibly children in America acting bad . the angle of the camera is slightly positioned in a low angle , this could represent the children position in America.  The movement of this first scene zooms in getting closer and closer to the word stop . it then focuses on the children the camera moves with them in this scene . when the little boy gets angry the camera zooms in an focuses on his face this is done to show his expressions more clearer 





Mise en scene - the costume the children wear is very 80s styled clothing it creates a natural light .The girl in the blue looks like she likes her fashion however you would not wear this look to school we could suggest here from her mother letting her go out in this shows not a lot of care for her however this is an uncertain estimate .
the lighting for this film is quote light and we do not see a great sense of quality maybe because of the time period this was set in makes it more realistic .
the setting  places on a run down street with crime scene banners to stop people entering .the neighbour hood does not look very looked after . the police line shows a dense of danger that we got from the very start . blood on the floor shows mystery and the fact that the children have found it makes the neighbourhood dodgy . the police line has not stopped children entering  this could suggest the children don't think much of the police or that the police in that town don't look after one another . the children do not look frightened or shocked when they see the blood unlike a in a normal town this would be very concerning . therefore this suggest that they are used to it and happens frequently in this neighbourhood 


editing -  in this short opening scene there are a lot of transitions being displayed . there is a slow zoomed in edit at the start , this is when the camera zooms in . there is a fast pace scene especially when they are walking the camera follows them . the boy who is has blue clothing on makes the audience think that he has a big part and the most important as he has the most screen time . when there is a fight scene there are a lot of transitions so get all the actions and angels . we see time passed when the little boys walks

sound - when you first hear this opening scene you hear dramatic dialogue off screen then  immediately followed by  drilling , the music is playing afer is slow to build it up this fits the mood and therefore is parallel . the sounds you hear from the boys fighting show anger and hatred and you get to see the emotion towards one another in their voice

counter types

A older lady at this age would not attend a gym therefore this is a counter-type. older women tend to care less about their appearance and gaining muscle . this

is not a normal thing that you would see when you go to a gym . an old lady wold be classes as fragile and week however this goes against this statement

this next one is from a magazine a lady modelling for a clothes website . this would be a counter type as from society you would not see a larger lady modelling . the society has positioned itself to see peole who model to be "perfect size" and not larger .

media language

the film up 
camera - it first starts off bright lights it consist of close ups and tracking back .the cameras shows how time is passing by for the couple starting of by showing their young youth years and then speed up the shots for middle age it then starts to slow down when they get to grandparents as they get old , the shots come long distance and more slower when traveling with the moving people .]
sound - the music starts of with happy upbeat positive music it then slows down when you see the couple have miss-carriage it bounces up as they get their life together however when they start to get ill the music dyes down the music is resembling their life 
editing - at the start it shows short screen times followed by lots of transitions to show their happy fulfilled life with excitement when he gets older the transitions get very quick showing the days passing by from the calendar dates . this scene is all fast pace however when they reach elderly age the editing and screen time gets slower representing their life 
mise en scene - the costumes that the couple wear front he start is a classic young teenage outfit when they grow up it consists of bow ties and suits for the man and for the lady you see the different styles passing thought the decades . the lighting at the start shows the house is very dull and don't a lot of life in it when they decide paint and cheer it up with bright fun colors the lighting it bright showing their positive life . when the miss carriage occurs , we see a image of them sitting in the doctors office upset getting the sad news the outside of the office is dark and gloomy however where they are placed it is bright this could show there life is on a spotlight in ways that having a baby is a must have however it is not . it shows intimidation towards the couple . the couple show their romantic side towards each other they start of in love and when the lady dies the man has a down scene we see his house get dull and depressed. the props in this film would be the house . we see the house dull fulled with no love and tender when the couple arrive we see them do it up and make it into a home . 


the film the ghost ship 
sound -  at the start there is Italian music preforming , violins in the background everything seems normal the music and mood is parallel , the music is a soft pace relaxing and fit for the scene however the music gets loud and faster when the action happens .
camera/editing  -the camera starts of by showing dissolved cuts followed by a slow pace movement . it shows a calm scene and secures the audience . From an audiences position you would not think anything could go wrong . the camera then travels around the whole ship we see this huge ship not realising what could go wrong . 
mise en scene - the costumes for this shows a upperclass citizens traveling on a boat the men in suits followed by women in formal dresses . the lady singing in a red dresses with red satin gloves looks formal .
the lighting for this starts of in the hall everyone dancing the lights are a bright tone followed bu a big chandelier in the centre it looks formal and bright however when they travel upstairs to the top deck it then turns to a dark setting it has dark scenes despite it is at night there is a dark gloomy feel to this .the main actor is in a red satin dress . immediately you woudbt assume this senses danger because everything is parallel however when things turn dark you could say from the colour of her dress it shouted danger from the start .

the film cape fear-
sound - the music is thrilling at the start to create a suspense scene it begins to get louder when the moves from door to door it then begins to slow down and get quiter you get to hear background noisers more like the sound the gate shutting .when the thunder begins the music appears . camera/editing - the camera starts of by travelling down the prison wall it then focuses on the man doing press-up it zooms out . the camera then travels with the man . at the end the man is walking up towards the still camera and its the man who moves . this could portray his freedom as he is not being followed around anymore . 
mise en scene - the man looks into religion he has a cross largely displayed on his back followed by scales showing the picture of justice this would be unusual for a man in prison .
there are a few props in this opening scene one being that the books he has . many people in prison would not read about criminal law t . he does not seem bothered  by them anymore as he quotes " I have read them ". it makes the character seem unusual 


clueless the film -  sound - music starts immediately into the film showing a pop rock song . expressing what American kids do , its an upbeat song therefore we suggest at the beginning what this film will be about . the main character Cher , is talking behind the camera you get to Hear about herself .
camera - the camera is very chaotic which represents the people in this film .quik fast shots speed up to capture every moment in the summer . the camera follow around Chers dad whom is high up business man this could suggest his character is superior to others .
the lighting is very bright the outfit that she has is a bright yellow checkered suit and skirt . the colour yellow represents happy positive which could show us her character more . you get to see  the upper side of America with houses larger than most . she droves around in a higher class car which shows her wealth . despite the opening scene only being a few minutes we get to capture what the main characters are like .

premier practice

camera shots

the purpose of this task is to explore the different camera angles and shots .
an example of a camera shot is a close up this only get the face in and not the  body
another example is the birds eye view we had to find somewhere high up and capture a picture

mise en scene

semiotics

semiotics

The semiotics for this film front cover ( insidious chapter 2) is that you would assume that something bad is about to happen , from the expressions on her face they look like something is coming for them . The dark background creates a sinister tone with dark red . The color red indicates danger it can also associate with blood anger and fire . This shows from the front cover that this film could be about something bad and dangerous as we assume from the  color red . in this picture you can see shadows , this also sets a scary tone in the picture . Shadow often represent someones presence , this film is based on ghost and spirits .therefore the poster would represent this .the icons in this film front cover is the hammer , this creates a dangerous effect . the reason for this is because a hammer is something that a boy of a small age would not hold an object like that

theme family and thriller

Theme Family

The theme is here is family. The reason we decided to use icons is because I feel as if it makes it more of a family film , using a wig , pom poms and sunglasses creates a humoristic  picture . we decided to make this person jump in the air , most family films are energetic surely for the children to not get bored . we desided to chose some of the backgrounds for the family theme we got because it thought that it represented a playground .

                                 thriller theme

the theme here is  thriller despite this a challenge as the backgrounds were hard to plan we picked to do a fight scene , using a bat .the next photograph is meant to come across as a mystery as its a thriller scene . I feel the last photograph really fits the theme and is the best one we have , it reminded us of  crime scene that has been guarded of .

summer school work

mood board

                             mood board

the note book analysis

the note book analysis 

d- From looking at this poster from the film"the note book" you would assume that this is about a boy and girl who fall in love . By looking at the clothing you could predict that this was back in a later period and isn't modern . Some people would say the rain helps add a romantic touch .
s- The setting here is rain , normally rain would indicate something bad is about to happen however in this scene it shows us how the characters are so committed to each other that they don't care about the weather , this then lets the audience see their love for each other despite bad situations .
t-The theme here is love , there is a slight theme of hatred toward the mother and son-in law  as their different thoughts contrast .

i- The props here they use is a house ( the story is based on her wealth and his love and care for her despite the money ,her parents disprove they plan to build a house however things go down hill and then they break up , however he still manages to build the house they always wanted ) the house is a main icon in this film .

n- The two different family one being weathy background  and one being from a lower class family . They fall in love however her mother has more care about her daughters future then the current situation about money , she hopes her daughter will find someone who will provide her with money despite Noah earning  low . the mothers relationship shows us what sort of women she is , she doesn't look at her husband the way Alison looks at Noah therefore shows us tat the parents are not in love and could be only together for financial support .throught ups and downs their relationship goes from, bad to worse when Alison is forced to move 365 letters later Noah stops trying not knowing Alison never received one of them letter instead her mother had hidden them to prevent Noah and Alison getting back together . the story is told by two old grandparents the old lady whom has amnesia and can't remember her life and the other by a old grandparent who is telling a story to the lady with amnesia , you then begin to understand the reason why the old man is telling the lady with amnesia which is because they story is about a love story and the old grandparents are actually Alison and Noah . the story has been set back to jump back in Time as the story unravels you understand the reasons for why .
c- Alison Hamilton  comes from a wealthy background whom her mother is highly proud of , her father owning many businesses and a huge house in the city consisting of maids and house workers to support them . Alison seems to come across as slightly superior to Noah from her higher class however as the story unravels we begin to see her understanding of true love . we firstly see Alison as the stereotypical daughter  . However her growth develops and symbolises the development of real love 
noah Cahoun is the main character in the notebook . we immediately see his passion for his work , family and most importantly Alison . despite his background being a lower class citizen money doesn't bother him unlike Alisons parents he cares more about true faith and true love . Noah is the idea man (faithful helpful idealistic act) at the end of the film we see clear dedication towards his wife -Alison 
anne Hamilton is the mother of Alison , she represents a typical higher class women she carries a hatred towards Noah and trys everyday to break them too apart . at the begginign she sees the two realatioshop as a joke and only being a summer fling despite how much Alison tells her .as time goes on for this character she realises all her mistakes .she encourages Alison to follow her heart and by that meaning go for Noah . 
t-in the notebook they use classical 1940s music , trying to set the scene , they begin with an opening shot of a sunset containing orange and bring red lighting . we then are drawn to a sunrise over a lake it looks tranquil and peace-full empathising the romantic atmosphere 

LIAR

language - The language here starts of slow to express his emotions , it then builds up creating a more lively scene , when the music starts it begins to add people in and then when it ends their is just him repeating the beginning . The language here is showing his thoughts about his purpose in life and that his worth is nothing , like the title of song purpose  he says in his interview that he began to find his purpose , which is why he wrote this song
industry - scooter braun is Justin biebers manager this was founded from braun coming across beibers videos on you-tube and then showed interest in the Canadian signer , at the time he was only 13
audience- the audience for this would usually be around young teenagers , mostly aimed at the female section between the ages 12+ , the reason for this is because it is 'pop' music and many have an interest in this music . the reason i feel as if this age group fits Justin bieber is because his songs are mostly about love and relationships and this stereotypical would fit .beiber is a fashionably man who seems to dress well in the latest clothing , therefore i would exopect the girls of the younger female audience to have an interest in this . lastly beiber is active , he commits to a range of sports and going out , many people would see this as a active lifestlye and would wasn't to see more .
representation - the representation of purpose is about his life and that hsi worth was nothing he wanted to gain it as he felt like he didnt have a purpose in life by making this music video it showed him how he has a purpose of life