c u p p t u n e
continuity - stories that always / keep going on eg Brexitunambiguous - easy to understand
personalisation - human intertest / real people
proximity - close to home eg Manchester bombing
threshold -bigger impact and reach of story
unexpectedness - shocking/ out of the ordinary stories
negativity - if it bleeds it leads bad news is more interesting
elite people / places - important people / nations eh Russia , china
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