mid market tabloids 1
typography - dramatic headlines in large bold upper case font  sometimes called a black top

traditional British news values - see daily mail and British royal mail family

headlines can explore moral panics nhs / knife crime / weather

still use a high impact tabloid style headline but higher ratio of text to photography than a tabloid

mid market tabloids 2

direct informal mode of address

use of pronouns "we" and "you" to imply shared beliefs and value

more subjective than objective language emotive representation
cross between a braodsheet and a tabliod
soft news and hard news

soft news 
celebrity gossip
sport 
entertainment news 
fashion news 
art and culture

hard news
politics
business and economy 
industry 
technology 
education 
health