notes for the exam — paper 2

Jungle book — industry
Minecraft - industry and audience
radio 1 breakfast show — industry and audience

The jungle book 

The 2016 film was targeted at a variety of audiences, unlike the 1967 version ( this was aimed at family audiences ). The trailer for the 1967 version concentrates on the song, dance routines, humour, warm characteristics of the well-known book.
The merchandise for the 1967 film included of brands at Disney theme parks whereas for the 2016 film it was focused on clothing for example kenzo.

historical economic contexts 

The 2016 jungle book earned a higher proportion of its box office outside the US market, (2thirds ) than the 1967 version illustrating the growth of the globalisation in the interviewing period.

marketing  

the marketing of the contemporary film heavily involves social media which did not exist in the 1960s  the jungle book used Facebook, Twitter, Instagram accounts to create a sense of relationship between the film and its audience and to build up an anticipation for the opening weekending , realisng teasers and making photos and videos in the months before the realease. Disney uploaded an interactive film poster on snapchat and users could apply a jungle book lens to turn their phones int images of kaa the snake .