media industries , audienes econmic / social content
steryotype - male geeky educated 25-55
indivudualist
explorer / proplem solver
pragmatic and scientific
intereted in engineering
second most successful vidoe game of the time
diverse age / gender / ethnic demographic
minecraft was created in 2011
3.6 billion spent annually on marketing , online ,and app platform are massively successful
gamers now - nearly 50% gender split with significant 35-55
gaming no1 media industry
gaming industry over 50 years old
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