mid market tabloids 1
typography - dramatic headlines in large bold upper case font sometimes called a black top
traditional British news values - see daily mail and British royal mail family
headlines can explore moral panics nhs / knife crime / weather
still use a high impact tabloid style headline but higher ratio of text to photography than a tabloid
mid market tabloids 2
direct informal mode of address
use of pronouns "we" and "you" to imply shared beliefs and value
more subjective than objective language emotive representation
cross between a braodsheet and a tabliod
soft news and hard news
soft news
celebrity gossip
sport
entertainment news
fashion news
art and culture
hard news
politics
business and economy
industry
technology
education
health
Wednesday, 13 November 2019
The Guardian and the Daily Mail
the guardian and the daily mail
- one complete edition of both post September 2017 selected by the center
social and participatory media
linking front cover to online and social networking lead stones
newspaper - still falling articulation but still followers
daily mail - patriotic damaging
broadsheet - quality tabloids - the guardian , the time
tabloids - the sun daily mirror
mid market tabloids - daily mail daily express
local newspaper - south London
free sheets - metro
Sunday newspaper - the observer the guardian Sunday times Sunday telegraph
daily mail - rhetorical questions
alliteration
mix of hard and soft news
typography
mass appeal audience
- one complete edition of both post September 2017 selected by the center
social and participatory media
linking front cover to online and social networking lead stones
newspaper - still falling articulation but still followers
daily mail - patriotic damaging
broadsheet - quality tabloids - the guardian , the time
tabloids - the sun daily mirror
mid market tabloids - daily mail daily express
local newspaper - south London
free sheets - metro
Sunday newspaper - the observer the guardian Sunday times Sunday telegraph
daily mail - rhetorical questions
alliteration
mix of hard and soft news
typography
mass appeal audience
Friday, 18 October 2019
media revision notes for the test
what does LIAR stand for ?
language industry audience and representation
what does genre mean ?
genre means type .
genre can be dominated by repetition but also marked by different variation and change
who said about
Steve Neale
what does DISINCT stand for ?
describe in detail
setting
icons
characters
textual analysis
what is semiotics?
the study of signs , anything that wants to stand for something else
what does denotation stand for ?
what we see when we look at an image (what it is )
what does connotation stand for ?
what we understand from the image (other meanings )
what did Stuart hall discover?
Stuart hall discovered a theory that audiences can have different reactions to a media text weather it
be in a film documentary newspaper or even a film
what does preferred reading mean ?
how the creator wants the audience to view the media text
oppositional reading?
where the intended meaning of the text is totally opposed by the reader
what does mise en scene mean ?
what is put in the scene or frame
what is the acronym for mise en scene ?
costume lighting actor makeup props setting
camera acronym ?
frame angle movement
sound acronym ?
mcdoved , music contrapuntal /parallel diegetic non on screen volume voice over emotion , dialog
what does contrapuntal mean ?
sound that does not match the mood
what does diegetic mean ?
sound that the characters can hear
editing acronym?
stops , special effects transition order of narrative pace screen time
what does representation mean ?
anything is constructed the way in which people event and ideas are presented to the audience . the media then takes something that is already there and represents it to us the way they choose .
what is a sterotype ?
they are repeated so often that we assume they are normal or true ,they are often represented as a visual shortcut
what is a countertype ?
a representation that challenges tradition stereotypical associations of group or places
what does drcages stand for ?
disability regionalism class age gender ethnicity sexuality
what does letter code A stand for ?
higher management , bankers ,lawyers doctors ect
what does letter code B stand for ?
middle management teachers creative and media people (graphic designers)
what does letter code C1 stand for ?
office supervision , junior managers , nurses , specialists , white collar jobs
what does letter code c2 stand for ?
skilled manual workers plumber builders blue collar jobs
what does letter code D stand for ?
Semi skilled and unskilled manual workers
what does letter code E stand for ?
unemployed students pensioners casual workers
what are aspirers?
seek security ,tend to be domestic
what are aspires
seek status , materialistic oriented to image and appearance persona and fashion typically younger people
what are succeeders ?
seek control strong goals confidence work ethic organisation typically higher management and professionals
what are resigned ?
seek survival right and authoritarian value. interested in past and tradition and typically older people
what are explorers?
seek discovery energy and individualism and experience , value difference and adventure they are typically younger demographic students
what are struggles?
seek escape , disorganized buys alcohol junk food and lottery tickets , typically lower demographics
what are reformers ?
seek enlightenment , freedom of restrictions , social awareness and independant , aware of good taste
language industry audience and representation
what does genre mean ?
genre means type .
genre can be dominated by repetition but also marked by different variation and change
who said about
Steve Neale
what does DISINCT stand for ?
describe in detail
setting
icons
characters
textual analysis
what is semiotics?
the study of signs , anything that wants to stand for something else
what does denotation stand for ?
what we see when we look at an image (what it is )
what does connotation stand for ?
what we understand from the image (other meanings )
what did Stuart hall discover?
Stuart hall discovered a theory that audiences can have different reactions to a media text weather it
be in a film documentary newspaper or even a film
what does preferred reading mean ?
how the creator wants the audience to view the media text
oppositional reading?
where the intended meaning of the text is totally opposed by the reader
what does mise en scene mean ?
what is put in the scene or frame
what is the acronym for mise en scene ?
costume lighting actor makeup props setting
camera acronym ?
frame angle movement
sound acronym ?
mcdoved , music contrapuntal /parallel diegetic non on screen volume voice over emotion , dialog
what does contrapuntal mean ?
sound that does not match the mood
what does diegetic mean ?
sound that the characters can hear
editing acronym?
stops , special effects transition order of narrative pace screen time
what does representation mean ?
anything is constructed the way in which people event and ideas are presented to the audience . the media then takes something that is already there and represents it to us the way they choose .
what is a sterotype ?
they are repeated so often that we assume they are normal or true ,they are often represented as a visual shortcut
what is a countertype ?
a representation that challenges tradition stereotypical associations of group or places
what does drcages stand for ?
disability regionalism class age gender ethnicity sexuality
what does letter code A stand for ?
higher management , bankers ,lawyers doctors ect
what does letter code B stand for ?
middle management teachers creative and media people (graphic designers)
what does letter code C1 stand for ?
office supervision , junior managers , nurses , specialists , white collar jobs
what does letter code c2 stand for ?
skilled manual workers plumber builders blue collar jobs
what does letter code D stand for ?
Semi skilled and unskilled manual workers
what does letter code E stand for ?
unemployed students pensioners casual workers
what are aspirers?
seek security ,tend to be domestic
what are aspires
seek status , materialistic oriented to image and appearance persona and fashion typically younger people
what are succeeders ?
seek control strong goals confidence work ethic organisation typically higher management and professionals
what are resigned ?
seek survival right and authoritarian value. interested in past and tradition and typically older people
what are explorers?
seek discovery energy and individualism and experience , value difference and adventure they are typically younger demographic students
what are struggles?
seek escape , disorganized buys alcohol junk food and lottery tickets , typically lower demographics
what are reformers ?
seek enlightenment , freedom of restrictions , social awareness and independant , aware of good taste
Tuesday, 15 October 2019
theories
theories
George GerbnerThe idea that exposure to repeated patterns of representation over long periods of time can shape and influence the way which people perceive the world around .
Albert Bandura
media can implant ideas in mind of audiences . audiences acquire attitudes emotion Responses and new style of conduct through modelling . media represents of transgression behavior such as violence or physical aggression can lead member to bad behavior.
media affect
Bandura looks at the way media texts have a direct effect theory to Marilyn Manson and natural born killers .
Stuart hall - reception theory
the idea that communication is a process individuating encoding by producers and decoding by audience
the idea that there are 3 hypothetical positions from which messages are meaning may be decoded
the dominant hegemonic position- This is also known as the preferred reading . the encoders intended meaning is fully understood
the negotiated position - the legitimacy of the encoders message is acknowledged in general terms although the message is adapted pr negotiated to better fit the decodes own individual experiences or context.
the Oppositional position - the encoders message is understood but the decoder disagrees with its reading .
Steve Neale
genre is made up of repetition and different variations and change .
repetition - constantly dark , ghoasts horror
differences - unusual
Monday, 14 October 2019
Saturday, 12 October 2019
representation notes
R E P R E S E N T A T I O N
EVERYTHING IS CONSTRUCTED
DENOTATIVE
CONOTATIVE
Stereotype
A stereotype is a set idea that people have about what someone or something is like , especially an idea that is wrong . It is a visual shortcut
Archetype
This is a very typical example of a certain person or thing .
Counter type
Challenges traditional stereotype. This is a positive thing and emphasises the positive features about that person.
D - ISABILITY
R - EGIONALISM
C - LASS
A - AGE
G - ENDER
E - THNICITY
S - EXUALITY
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